710
8 days ago
Exclusive: Nitro Commerce Acquires Zodiac Labs AI To Offer Quick Commerce Analytics
Summary
D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics on how to 10X your D2C brand.
ManagementX by Inc42 – India’s first Startup Management Program is a 6-month hands-on program that will take you on an intense journey that shatters the outdated “employee mindset” and equips you with the “leader mindset”.
D2CX Foundations by Inc42 is a 6 week hands-on program to help you launch your D2C brand successfully and profitably. Learn from India’s top 1% of D2C founders & experts through actionable insights, proven strategies and tactics on how to launch a successful D2C Brand in 6 weeks.
Stay ahead with the latest news, funding, startup financials, & governments policies on the hottest tech industries in the Indian startup ecosystem.
Get featured, partner or work with India's #1 startup media & intelligence platform and explore what else Inc42 has to offer.
Stay ahead with the latest news, funding, startup financials, & governments policies on the hottest tech industries in the Indian startup ecosystem.
Get featured, partner or work with India's #1 startup media & intelligence platform and explore what else Inc42 has to offer.
D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics on how to 10X your D2C brand.
ManagementX by Inc42 – India’s first Startup Management Program is a 6-month hands-on program that will take you on an intense journey that shatters the outdated “employee mindset” and equips you with the “leader mindset”.
D2CX Foundations by Inc42 is a 6 week hands-on program to help you launch your D2C brand successfully and profitably. Learn from India’s top 1% of D2C founders & experts through actionable insights, proven strategies and tactics on how to launch a successful D2C Brand in 6 weeks.
The acquisition comes on the back of Nitro Commerce expanding to quick commerce-centric solutions for brands, company’s founder Umair Mohammed told Inc42
Founded by Nikhil Garg, Zodiac Labs is an AI-powered analytics startup which offers insights and tools for brands to track their growth across quick commerce channels
With this acquisition, Nitro Commerce will expand its footprint across ecommerce, retail, and quick commerce
Months after a fresh capital infusion of $5 Mn, enterprise tech startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount.
The acquisition comes on the back of Nitro Commerce expanding to quick commerce-centric solutions for brands, company’s founder Umair Mohammed told Inc42.
Founded by Nikhil Garg, Zodiac Labs is an AI-powered analytics startup which offers insights and tools for brands to track their growth across quick commerce channels. For instance, it offers a real-time dashboard to monitor SKUs, a smart purchase order engine which gives suggestions, and helps brands to allocate their quick commerce budgets.
Currently, it works across quick commerce platforms including Blinkit, Zepto, and Instamart
Since its inception in 2023, Nitro Commerce has been offering a suite of AI-enabled products for brand marketing and customer engagement that directly impact the topline for brands. However, the company has its core strength in the D2C channel.
With this acquisition, Nitro Commerce will expand its footprint across ecommerce, retail, and quick commerce.
“We are a very merchant focused, D2C-focused solution.So another way to look at it is how can we help brands grow on other channels as well outside of their core D2C. And the answer was obviously something can be done on the quick commerce side,” Mohammed added.
Notably, Garg, the founder of Zodiac, has also joined Nitro Commerce.
“By joining forces with Nitro Commerce, we are scaling our Agentic AI model to not just show data, but to actively nudge marketers, unblock POs, and reallocate ad spends in real time,” said Zodiac’s founder Garg.
Brands such as Rare Rabbit, Dot & Key, Pepperfry, ClayCo, Kapiva, Blue Tokai, VIP Industries, and Perfora are part of Nitro’s network of more than 2,500 brands leveraging AI-powered intent advertising to optimise their marketing efforts.
More and more brands are riding the quick commerce wave and cutting down on their last mile delivery time. From essentials to food and fashion, brands and startups across sectors have announced their 15-30 minute delivery range.
This highlights the growing need for D2C brands to be available and present on quick commerce channels. Not just this, investors are also infusing capital to drive the quick commerce swing.
Earlier this week, Inc42 exclusively reported that quick commerce startup BaazarNow is in talks to raise $9 Mn from Peak XV Partners, Antler and Whiteboard Capital. The startup is planning to expand its dark store network to 18 stores in more than a dozen cities.
Unlock special offers and join 10,000+ founders, investors & operators staying ahead in India’s startup economy.
Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the
hottest startup deals, supercharge your innovation projects, and stay updated with expert
curation.
Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn
to validate ideas, acquire customers, secure funding, and navigate the journey to startup
success.
Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence,
understand market landscapes, and decode emerging trends to make informed decisions.
Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful
investors, and keep track of upcoming funds, accelerators, and more.
Join a community of 10,000+ leaders & operators – unlock unlimited access to Inc42 stories,
videos, deals, member-only perks, and more.
Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of
40,000+ stories.
Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of
40,000+ stories.
Over $250,000 worth deals on software & tools to help your business scale up.
Network with industry leaders & operators with exclusive invites to Inc42’s
member-only virtual events
Enjoy an ad-free and clutter-free
experience as a member, focus on
what really matters to you
Your contribution will go on to
support and empower our unbiased
& data-driven journalism
Join 1000's of entrepreneurs, business leaders & makers and stay ahead with our sharp,
incisive & data-driven analysis on India’s tech and startup economy!
Unlock personalised stories, ad-lite reading, and exclusive newsletters on Inc42.
Tired Of Playing Catchup On Indian Tech?
Stay Ahead. Every Morning at 8
Get The Week’s Most Consequential Developments.
Inc42 In-Depth is your daily 9 PM newsletter with sharp insights from India’s startup economy.
Inc42 Moneyball is your Thursday newsletter on India’s venture capital trends. 4 PM sharp.
Inc42 Markets is your weekly newsletter on tech IPOs & startup stocks. Every Sunday
get access to a list of 200+ family offices betting big on startups
Get access to a list of Alma Mater Of India's Unicorn & Soonicorn Founders
Explore 75,000+ startups, 3,500+ investors, 25,000+ funding rounds and more. Build shortlists and export them instantly.
Login or create a free account to continue reading in private mode.
ManagementX by Inc42 – India’s first Startup Management Program is a 6-month hands-on program that will take you on an intense journey that shatters the outdated “employee mindset” and equips you with the “leader mindset”.
D2CX Foundations by Inc42 is a 6 week hands-on program to help you launch your D2C brand successfully and profitably. Learn from India’s top 1% of D2C founders & experts through actionable insights, proven strategies and tactics on how to launch a successful D2C Brand in 6 weeks.
Stay ahead with the latest news, funding, startup financials, & governments policies on the hottest tech industries in the Indian startup ecosystem.
Get featured, partner or work with India's #1 startup media & intelligence platform and explore what else Inc42 has to offer.
Stay ahead with the latest news, funding, startup financials, & governments policies on the hottest tech industries in the Indian startup ecosystem.
Get featured, partner or work with India's #1 startup media & intelligence platform and explore what else Inc42 has to offer.
D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics on how to 10X your D2C brand.
ManagementX by Inc42 – India’s first Startup Management Program is a 6-month hands-on program that will take you on an intense journey that shatters the outdated “employee mindset” and equips you with the “leader mindset”.
D2CX Foundations by Inc42 is a 6 week hands-on program to help you launch your D2C brand successfully and profitably. Learn from India’s top 1% of D2C founders & experts through actionable insights, proven strategies and tactics on how to launch a successful D2C Brand in 6 weeks.
The acquisition comes on the back of Nitro Commerce expanding to quick commerce-centric solutions for brands, company’s founder Umair Mohammed told Inc42
Founded by Nikhil Garg, Zodiac Labs is an AI-powered analytics startup which offers insights and tools for brands to track their growth across quick commerce channels
With this acquisition, Nitro Commerce will expand its footprint across ecommerce, retail, and quick commerce
Months after a fresh capital infusion of $5 Mn, enterprise tech startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount.
The acquisition comes on the back of Nitro Commerce expanding to quick commerce-centric solutions for brands, company’s founder Umair Mohammed told Inc42.
Founded by Nikhil Garg, Zodiac Labs is an AI-powered analytics startup which offers insights and tools for brands to track their growth across quick commerce channels. For instance, it offers a real-time dashboard to monitor SKUs, a smart purchase order engine which gives suggestions, and helps brands to allocate their quick commerce budgets.
Currently, it works across quick commerce platforms including Blinkit, Zepto, and Instamart
Since its inception in 2023, Nitro Commerce has been offering a suite of AI-enabled products for brand marketing and customer engagement that directly impact the topline for brands. However, the company has its core strength in the D2C channel.
With this acquisition, Nitro Commerce will expand its footprint across ecommerce, retail, and quick commerce.
“We are a very merchant focused, D2C-focused solution.So another way to look at it is how can we help brands grow on other channels as well outside of their core D2C. And the answer was obviously something can be done on the quick commerce side,” Mohammed added.
Notably, Garg, the founder of Zodiac, has also joined Nitro Commerce.
“By joining forces with Nitro Commerce, we are scaling our Agentic AI model to not just show data, but to actively nudge marketers, unblock POs, and reallocate ad spends in real time,” said Zodiac’s founder Garg.
Brands such as Rare Rabbit, Dot & Key, Pepperfry, ClayCo, Kapiva, Blue Tokai, VIP Industries, and Perfora are part of Nitro’s network of more than 2,500 brands leveraging AI-powered intent advertising to optimise their marketing efforts.
More and more brands are riding the quick commerce wave and cutting down on their last mile delivery time. From essentials to food and fashion, brands and startups across sectors have announced their 15-30 minute delivery range.
This highlights the growing need for D2C brands to be available and present on quick commerce channels. Not just this, investors are also infusing capital to drive the quick commerce swing.
Earlier this week, Inc42 exclusively reported that quick commerce startup BaazarNow is in talks to raise $9 Mn from Peak XV Partners, Antler and Whiteboard Capital. The startup is planning to expand its dark store network to 18 stores in more than a dozen cities.
Unlock special offers and join 10,000+ founders, investors & operators staying ahead in India’s startup economy.
Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the
hottest startup deals, supercharge your innovation projects, and stay updated with expert
curation.
Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn
to validate ideas, acquire customers, secure funding, and navigate the journey to startup
success.
Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence,
understand market landscapes, and decode emerging trends to make informed decisions.
Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful
investors, and keep track of upcoming funds, accelerators, and more.
Join a community of 10,000+ leaders & operators – unlock unlimited access to Inc42 stories,
videos, deals, member-only perks, and more.
Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of
40,000+ stories.
Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of
40,000+ stories.
Over $250,000 worth deals on software & tools to help your business scale up.
Network with industry leaders & operators with exclusive invites to Inc42’s
member-only virtual events
Enjoy an ad-free and clutter-free
experience as a member, focus on
what really matters to you
Your contribution will go on to
support and empower our unbiased
& data-driven journalism
Join 1000's of entrepreneurs, business leaders & makers and stay ahead with our sharp,
incisive & data-driven analysis on India’s tech and startup economy!
Unlock personalised stories, ad-lite reading, and exclusive newsletters on Inc42.
Tired Of Playing Catchup On Indian Tech?
Stay Ahead. Every Morning at 8
Get The Week’s Most Consequential Developments.
Inc42 In-Depth is your daily 9 PM newsletter with sharp insights from India’s startup economy.
Inc42 Moneyball is your Thursday newsletter on India’s venture capital trends. 4 PM sharp.
Inc42 Markets is your weekly newsletter on tech IPOs & startup stocks. Every Sunday
get access to a list of 200+ family offices betting big on startups
Get access to a list of Alma Mater Of India's Unicorn & Soonicorn Founders
Explore 75,000+ startups, 3,500+ investors, 25,000+ funding rounds and more. Build shortlists and export them instantly.
Login or create a free account to continue reading in private mode.
AI Description
Nitro Commerce, an enterprise tech startup, has acquired Zodiac Labs AI, a Gurugram-based AI company, to enhance its quick commerce analytics capabilities. This acquisition aims to bolster Nitro Commerce's offerings in the rapidly growing quick commerce sector.